Pratik a.k.a Concept Baba is an experienced Creative Director, Screenwriter, Marketing Director and Creative Producer with a demonstrated history of working in the music, films, gaming and digital industries. He is a strong marketing professional with a Master's degree focused in Business Management from R. A. Podar College of Commerce & Economics ; an M. B. A degree in Marketing along with a Diploma in PR from Welingkar Institute of Management. He is skilled in Film Direction, Digital Strategy, Advertising, Business Development, Marketing Strategy, Music production, Game Production, Augmented and Virtual Reality Innovations, Film Production, Script writing and Digital Marketing.